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Visualora

Krafti — Project & Living

Date
2026
Client
Krafti
Category
E-commerce
Role
Design & Build
Krafti — Project & Living — website screenshot
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A Jakarta workshop weaving handwoven cushions, rugs and linens since 2016. We built the store and custom-order flow — editorial, warm and effortless to manage.

About the project

Challenge

Krafti had outgrown marketplace storefronts — the brand needed a home of its own: an e-commerce site that feels as considered as its handwoven goods, plus a custom-order flow for the hotels and cafés it supplies.

What we do

Solution

We designed and built the store end to end — editorial product pages, a guided custom-order flow, and a CMS the team runs themselves. Warm, fast, and effortless to manage.

How this site sells

The sale it has to win

A checkout, or a custom order from a hotel or brand

  1. Land

    Is this for me?

    The first screen says what is for sale and who it is for: cushions, rugs and linens, plus custom orders for hotels, cafés and brands. Search sits right at the top.

  2. Find

    Where is the one I want?

    Shop by category, or jump to new arrivals, best sellers and in-stock pieces. Sort by price, or filter to what is in stock.

  3. Trust

    Who are these people?

    “Since 2016” is part of the first headline, and a project archive shows the custom work, filterable by industry.

  4. Decide

    Will it work for me?

    Size options, stock status, shipping time and the free-shipping threshold sit by the button, with shipping and returns on the same page.

  5. Act

    Any nasty surprises?

    On mobile, Add to cart stays on screen. Custom buyers see the minimum order and lead time up front, and get a reply within one business day.

Let’s find your weakest link.

Tell us what you sell and who buys it. If you already have a site, send the link and we will start there.

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