Smart Home × Yayan Ruhian

BARDI wanted a smart-home commercial that could cut through — and casting martial-arts legend Yayan Ruhian meant the film had to land both the action and the product story in one piece.

A story-first commercial that plays with the contrast: the toughest man in the house, won over by the smartest house. Choreographed action, clean product moments, and a punchline that sells.